HOW THE PERMANENT MAKEUP INDUSTRY CHANGED MY LIFE…
…and how it can change yours!
MY STORY
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2017-2018
I graduated high school and moved away to attend college where I double-majored in psychology and biomedical engineering. I slowly developed a shopping addiction while in college and worked 3 jobs to pay for this addiction along with bills and school.
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2019-2020
I eventually dropped out and moved back home. I bounced from job to job, desperately searching for something (literally anything) that could help me climb out of the $10,000+ in credit card debt I was drowning in. I had zero dollars to my name and no clue what I was doing with my life.
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2021
My boyfriend’s mom, who was also my nail tech, encouraged me to try something in the beauty industry. I had no money to invest in any kind of training, but eventually, I realized… I had nothing left to lose. So I put a one-day ombré powder brow certification on a credit card and just went for it.
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2022
I kept taking clients on my days off from my 9-5, but I was never fully booked so going full-time felt impossible. One day, fed up with my boss and burnt out, I quit on a whim… with nearly $20,000 in credit card debt. While job hunting, I opened my schedule for the month just to see what would happen. And somehow… I got fully booked.
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2023
I kept opening my books each month and somehow, I kept getting booked. With each month that passed, I grew a little more confident. Eventually, I decided to take a leap and looked for a part-time space about 1.5 hours away from my hometown. It was a risk, but I wanted to slowly start building a new clientele out there. For months, I drove back and forth, pouring everything I had into growing my business. After about 8 months of hustling and holding onto the vision, I was finally able to move to Utah full-time and open up a suite of my very own.
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2024
My business kept growing and for the first time, it truly felt like it was flourishing. I was speaking at events, traveling to conferences, and teaching others who shared the same passion that had reignited my life. Each opportunity reminded me how far I’d come. And the best part? I was finally getting close to paying off all the credit card debt that once kept me up at night, all because of the business I built from nothing.
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2025
Here I am four years later, living a life I once only dreamed about. Not only did I pay off every dollar of credit card debt, but I now have over $30,000 in savings. I make my own schedule, take time off whenever I want, and spend more moments with the people I love. I travel out of state for work, I haven’t had to call anyone “boss” in years, and for the first time in my life, I feel truly financially secure.
And it all started because I took a risk… and bet on myself.
How This Career Beats The “American Dream”
You’re the CEO of your own schedule
No more clocking in or out, appointments and income flow on your terms.
Unlimited earning potential
Your skill is not capped by an hourly rate; each client session can earn you a premium fee.
Real-world ROI, not a 401(k)
Invest in yourself today and reap the financial rewards sooner than waiting decades for retirement.
Freedom from corporate politics
No more performance reviews or office drama! Just you, your craft, and your clients.
Tangible, in-demand skill
Unlike “dream jobs” that promise vague fulfillment, this is a concrete service people actively seek and pay for.
Build equity in your expertise
As you improve your technique and reputation, your rates grow, giving you real career “equity” rather than stock options.
Control your growth trajectory
Choose to train others, add advanced services, or expand your offerings. Your path scales with your ambition.
If you’re asking yourself these questions…
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